Prof. Dr. Eckehard Krah
Prof. Dr. Malte Albrecht

Frequency of publication:
Quarterly, online and print
at ijmii.org

Editing & Layout:
Prof. Dr. Eckehard Krah
Prof. Dr. Malte Albrecht
editor@ijmii.org

Disclaimer:
The articles published in this issue are protected by copyright and are the responsibility of the author concerned. Despite verification by the editors and the publisher, no liability can be accepted for the correctness of the publication. All information is given to the best of our knowledge, but without guarantee.
Reprints, including excerpts, are only permitted with the permission of the publisher.

International Journal of Marketing Intelligence and Innovation
Widdersdorfer Str. 262, 50933 Köln, Germany

is a project of the
Anneliese and Prof. Dr. Dr. h. c. mult. Waldemar Wittmann Foundation
dedicated to the promotion of science, research, and education

Authorised representatives:
Executive Board
Prof. Dr. Eckehard Krah
Prof. Dr. Malte Albrecht

ISSN (Online): 3052-6795

ISSN (Print): 3052-6787

doi: 10.6103