Submission Guidelines

Welcome to the International Journal of Marketing Intelligence and Innovation (IJMII)
Manuscript Submission & Review Process

The International Journal of Marketing Intelligence and Innovation (IJMII) publishes two types of scholarly content: peer-reviewed articles and non-peer-reviewed contributions.

Our goal is to promote both rigorous academic research and timely professional insights in marketing analytics, strategic decision-making, consumer behavior, and innovation management. To serve our broad readership — including researchers, consultants, and practitioners — we clearly distinguish between these two categories.

Peer-Reviewed Articles

All peer-reviewed submissions undergo a formal double-blind review by independent academic reviewers. These manuscripts should demonstrate methodological rigor, theoretical relevance, and originality in line with the journal’s aims and scope.

Accepted peer-reviewed articles will be:

• Clearly labeled as “Peer-Reviewed Article” on the article page and in the table of contents
• Published with a distinct layout, visual divider, and review information
• Assigned a DOI and made openly accessible

This article has been evaluated and accepted through a formal double-blind peer-review process.

📌 There is no publication fee for peer-reviewed articles.

Non-Peer-Reviewed Contributions

IJMII also welcomes practice-oriented pieces, case studies, expert commentaries, and conceptual essays that do not undergo formal peer review, but are assessed by the editorial team. These contributions help bridge the gap between theory and application, and provide timely perspectives on current developments in marketing intelligence and innovation.

📌 There is no publication fee for non-peer-reviewed articles.

Submit non-peer-reviewed contributions via email:
editor@ijmii.org

Submission Process & Requirements

Before submitting your manuscript, please ensure it meets the following criteria:

1. Follows APA 6th Edition citation and formatting
2. Prepared using the journal’s official Word template
3. Length between 4,000 and 8,000 words (including references)
4. Includes a separate title page with author details
5. Main manuscript file is anonymized for peer review
6. Abstract (150–250 words) and 3–6 keywords are included
7. Tables and figures are clearly labeled and referenced
8. References are complete and consistently formatted
9. Submission in .docx format (no PDFs)
10. Short author bios (2–3 sentences) included on title page

Reference Management Tools

To ensure accuracy and consistency, authors are encouraged to use a reference manager such as Zotero, Mendeley, or EndNote. These tools help with:

• Collecting and organizing citations
• Creating bibliographies automatically
• Maintaining APA 6th formatting standards
• Efficient collaboration and version control

We especially recommend Zotero for its open-source flexibility and integration with Word, LibreOffice, and Google Docs.

Templates & Resources

• 🔽 IJMII Word Template
• 📄 APA 6th Citation Guide

Start Your Submission

Submit your manuscript or inquiry to: Submissions | International Journal of Marketing Intelligence and Innovation

We look forward to receiving your contributions and advancing research and practice at the intersection of marketing, intelligence, and innovation.